Hello friends,

I wish you a very happy new year and may GOD bless you with Grace and Glory.

Today, I will try to explain “Brand Management Process”. First of all there is need to understand the term “Brand Management”. Definition-: Brand management is a process to manage popularity of “Brand”. It may be product or service. Brand Management is a combined contribution of Advertisement Process, Marketing Process and Sales Process.

Roles and responsibilities of Brand Manager-:

1 To Advertise product at relevant media.
2 Selecting appropriate advertisement media according to the nature of product and service.
3 Make available product information within reach of Marketeers. And control rumour by passing affirmative information.
4 Keep vigil on brand promotional activities, whether activities are being performed accordingly or not?
5 Making decisions regarding to media selection.
6 Conduct survey with competitor's service or product and collecting feedback and analysis.
7 Get information about consumer's demand and interest.
8 Collect information about area of consumers, display brand at target place.(Target place may vary product to product.)
9 Get horizontal and vertical approach followed for brand promotion.

If you are a brand manager, you should be gotten aware with real time customers and market. Real time market is a place where your product is consumed or can be consumed as a substitute of other, that is already exist in market. If your product is based on web, your primary brand promotion media should be Internet. You can choose print and electronic media, but approaches of these mediums should be close to targeted clients and customers.

Dear friends, I write to get your feedback and suggestions. So please send me our suggestions and comment if you have any idea. You can mail me at nitinbatra.2008@gmail.com To view complete series of my blog please visit http://www.retailsdirect.com/blogs/Online-Shopping